SPRING arrives to Boston!

Oh, Boston and your crazy weather patterns. Shift of 50 degrees: Hot / Cold / Hot / Cold??


Great time to buy all those Sale snow sleds though…





Xia Xia toy: Fun packaging but is that all?

You know that joke that parents have: why bother with the toy when the box gets played with more? That might be the case with this toy. This really fun packaging for a questionably good toy. This was also in a big dump bin so I guess TRU didnt think it was worth shelf space- which is too bad b/c the packaging is the selling point and that gets lost in the mix… Anyone have this toy? Do you like it/

Target Springs into Spring

As the weather gets warmer, the colors get brighter. Sees like everyone this spring is on a neon kick too. I really liked this hanging display at Target. As someone who did visual merch, I can only IMAGINE the headache of getting this UP!!!


G’bye Toy Fair

Overall, Toy fair was very enlighting to how the whole industry works. I might have a better experience if I was a buyer as many people didnt care to talk to me. I liked seeing the breath of products and creativity that goes into this field.


Now back to the drawing board….



Toy Fair Trends (that I dig)

1) WOODEN TOYS  (high quality and open ended play)

2) FUN CRAFTS (from unusual materials

3) BRACELETS AND GLITTER TATTOOS (customize and easy to do!)

Other trends I didnt dig: TOO MUCH ANGERY BIRDS. sorry no pictures. I was too overwhelmed by them.

Toy Fair Friends!

One thing that was so enjoyable about toy fair was the characters roaming the Center. Brings you right back to age 6, watching cartoons on a Sunday morning or playing with your sister’s toys when she wasnt home (shhhh!). I had a blast.

Toy fair 2012

Reporting from toy fair!

Good day with interesting sessions. More to come….


Hello world!

Hello out there! I’m finally committing to having a place to put my design thoughts vs making it a facebook status, or linkedin update or only putting it on Pinterest but not really saying why its great. This is that forum. Also I’ll get to post some of my own work which is very exciting.


To start off the blog, I’m actually attending TOY FAIR 2012 in NYC this upcoming Sunday-Monday. I hope to have lots to report on that.


All the best,