Category Archives: Uncategorized

Target Springs into Spring

As the weather gets warmer, the colors get brighter. Sees like everyone this spring is on a neon kick too. I really liked this hanging display at Target. As someone who did visual merch, I can only IMAGINE the headache of getting this UP!!!



G’bye Toy Fair

Overall, Toy fair was very enlighting to how the whole industry works. I might have a better experience if I was a buyer as many people didnt care to talk to me. I liked seeing the breath of products and creativity that goes into this field.


Now back to the drawing board….



Toy fair 2012

Reporting from toy fair!

Good day with interesting sessions. More to come….


Hello world!

Hello out there! I’m finally committing to having a place to put my design thoughts vs making it a facebook status, or linkedin update or only putting it on Pinterest but not really saying why its great. This is that forum. Also I’ll get to post some of my own work which is very exciting.


To start off the blog, I’m actually attending TOY FAIR 2012 in NYC this upcoming Sunday-Monday. I hope to have lots to report on that.


All the best,